The Brand Story Interview

The Brand Story Interview
1. What was the original vision of the company?
2. Who were the company's founding fathers?
3. How was the company started?
4. What was the guiding entrepreneurial philosophy?
5. Is there a creative genius or technical wizard behind your vision?
6. What is the big idea behind your product or service?
7. What does your product or service do for your target audience?
8. Does your vision rely on quality, cost, or uniqueness of your
a. Products,
b. Services,
c. Knowledge, or
d. Delivery system?
9. Has your focus changed since the company was founded?
10. What is your vision for the future?